His goal was not simply to win arguments for their own sake. Rather, his greater goal was to see people follow him and to experience eternal life (John 17:1-5). And yet to accomplish this end, Jesus utilized apologetics as one important tool.
Jesus had a unique approach to apologetics, notes the late philosopher Dallas Willard: 'Jesus' aim in utilizing logic is not to win battles, but to achieve understanding or insight in his hearers...He presents matters in such a way that those who wish to know can find their way to, can come to, the appropriate conclusion as something they have discovered-whether or not it is something they particularly care for.'"1
For an example of Jesus the apologist in action, see here.
Courage and Godspeed,
1. Sean McDowell, A New Kind of Apologist, p. 19-20.